Checkered Flag Service

More than 15,000 5-Star Ratings across our Checkered Flag Dealerships

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Google Oct 31, 2026

Awful customer service. Their system for tracking customers is awful, dropped a car off for state inspection they said it would be done that day. I call that day, cant get through to a real person, I leave a message for the service rep and the service dept. I call back the next day leave 2 messages again. Cannot get to a real person. I then call the next day, get a real person in sales, they transfer me to service. No real person. I drive over, and get shuffled around for 15 minutes. Car was done since the first day, they ... Read More

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Google Oct 31, 2026

Sold me defective car, told me wasn’t their problem and denied any liability or responsibility. Could have killed me or others. Look up unintended accelerations on BMW SUVs, people have died and there’s currently a class action lawsuit out against them. Recalls on airbags. Don’t put your life at risk and get any of these cars.

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Google Oct 30, 2026

The staff was very friendly and kept me abreast of when my vehicle would arrive. Helped me from start to finish and answered every question I had. Super transparent. Loved it! Would 100% recommend.

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Google Oct 30, 2026

My experience at checker flag BMW Virginia Beach, has always been top-tier. they keep you informed of all details. and work being performed on the vehicles. My service advisor is Charlie. and I feel like he goes above and beyond. to make sure the customer is always happy. Thank you so much.

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Google Oct 29, 2026

(Translated by Google) Vanessa Bermudez was a very attentive, Spanish-speaking salesperson who answered all my questions. She was transparent in explaining the warranties, prices, and approximate monthly payments. If you speak Spanish and need to buy a car, I highly recommend her. She's honest and gets you the best deal for your budget. (Original) Vanessa Bermudez Fue una vendedora muy atenta de habla espanol y me aclaro todas las dudas, fue transparente en la explicacion de las garantias precios y pago mensual aproximado. Si hablan espanol y necesitan comprar un auto se los reomiendo. Te vende sin enganos y ... Read More

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Google Oct 29, 2026

Martene was absolutely amazinggg! I went in for a state inspection as I usually do since buying my first car from here 5 years ago. As I was waiting, I browsed online at the new inventory on the lot since it was raining. I seen a gray jeep that I decided to walk to lot to see in person. After wandering the lot and finding the jeep, I went inside to see if anyone would offer assistance. I was greet again by a gentlemen, whose name I didn’t get, and he introduced me to Martene. I originally just wanted a ... Read More

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Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

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Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 31, 2026

Awful customer service. Their system for tracking customers is awful, dropped a car off for state inspection they said it would be done that day. I call that day, cant get through to a real person, I leave a message for the service rep and the service dept. I call back the next day leave 2 messages again. Cannot get to a real person. I then call the next day, get a real person in sales, they transfer me to service. No real person. I drive over, and get shuffled around for 15 minutes. Car was done since the first day, they ... Read More

Google logo
Google Oct 31, 2026

Sold me defective car, told me wasn’t their problem and denied any liability or responsibility. Could have killed me or others. Look up unintended accelerations on BMW SUVs, people have died and there’s currently a class action lawsuit out against them. Recalls on airbags. Don’t put your life at risk and get any of these cars.

Google logo
Google Oct 30, 2026

The staff was very friendly and kept me abreast of when my vehicle would arrive. Helped me from start to finish and answered every question I had. Super transparent. Loved it! Would 100% recommend.

Google logo
Google Oct 30, 2026

My experience at checker flag BMW Virginia Beach, has always been top-tier. they keep you informed of all details. and work being performed on the vehicles. My service advisor is Charlie. and I feel like he goes above and beyond. to make sure the customer is always happy. Thank you so much.

Google logo
Google Oct 29, 2026

(Translated by Google) Vanessa Bermudez was a very attentive, Spanish-speaking salesperson who answered all my questions. She was transparent in explaining the warranties, prices, and approximate monthly payments. If you speak Spanish and need to buy a car, I highly recommend her. She's honest and gets you the best deal for your budget. (Original) Vanessa Bermudez Fue una vendedora muy atenta de habla espanol y me aclaro todas las dudas, fue transparente en la explicacion de las garantias precios y pago mensual aproximado. Si hablan espanol y necesitan comprar un auto se los reomiendo. Te vende sin enganos y ... Read More

Google logo
Google Oct 29, 2026

Martene was absolutely amazinggg! I went in for a state inspection as I usually do since buying my first car from here 5 years ago. As I was waiting, I browsed online at the new inventory on the lot since it was raining. I seen a gray jeep that I decided to walk to lot to see in person. After wandering the lot and finding the jeep, I went inside to see if anyone would offer assistance. I was greet again by a gentlemen, whose name I didn’t get, and he introduced me to Martene. I originally just wanted a ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 31, 2026

Awful customer service. Their system for tracking customers is awful, dropped a car off for state inspection they said it would be done that day. I call that day, cant get through to a real person, I leave a message for the service rep and the service dept. I call back the next day leave 2 messages again. Cannot get to a real person. I then call the next day, get a real person in sales, they transfer me to service. No real person. I drive over, and get shuffled around for 15 minutes. Car was done since the first day, they ... Read More

Google logo
Google Oct 31, 2026

Sold me defective car, told me wasn’t their problem and denied any liability or responsibility. Could have killed me or others. Look up unintended accelerations on BMW SUVs, people have died and there’s currently a class action lawsuit out against them. Recalls on airbags. Don’t put your life at risk and get any of these cars.

Google logo
Google Oct 30, 2026

The staff was very friendly and kept me abreast of when my vehicle would arrive. Helped me from start to finish and answered every question I had. Super transparent. Loved it! Would 100% recommend.

Google logo
Google Oct 30, 2026

My experience at checker flag BMW Virginia Beach, has always been top-tier. they keep you informed of all details. and work being performed on the vehicles. My service advisor is Charlie. and I feel like he goes above and beyond. to make sure the customer is always happy. Thank you so much.

Google logo
Google Oct 29, 2026

(Translated by Google) Vanessa Bermudez was a very attentive, Spanish-speaking salesperson who answered all my questions. She was transparent in explaining the warranties, prices, and approximate monthly payments. If you speak Spanish and need to buy a car, I highly recommend her. She's honest and gets you the best deal for your budget. (Original) Vanessa Bermudez Fue una vendedora muy atenta de habla espanol y me aclaro todas las dudas, fue transparente en la explicacion de las garantias precios y pago mensual aproximado. Si hablan espanol y necesitan comprar un auto se los reomiendo. Te vende sin enganos y ... Read More

Google logo
Google Oct 29, 2026

Martene was absolutely amazinggg! I went in for a state inspection as I usually do since buying my first car from here 5 years ago. As I was waiting, I browsed online at the new inventory on the lot since it was raining. I seen a gray jeep that I decided to walk to lot to see in person. After wandering the lot and finding the jeep, I went inside to see if anyone would offer assistance. I was greet again by a gentlemen, whose name I didn’t get, and he introduced me to Martene. I originally just wanted a ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 31, 2026

Awful customer service. Their system for tracking customers is awful, dropped a car off for state inspection they said it would be done that day. I call that day, cant get through to a real person, I leave a message for the service rep and the service dept. I call back the next day leave 2 messages again. Cannot get to a real person. I then call the next day, get a real person in sales, they transfer me to service. No real person. I drive over, and get shuffled around for 15 minutes. Car was done since the first day, they ... Read More

Google logo
Google Oct 31, 2026

Sold me defective car, told me wasn’t their problem and denied any liability or responsibility. Could have killed me or others. Look up unintended accelerations on BMW SUVs, people have died and there’s currently a class action lawsuit out against them. Recalls on airbags. Don’t put your life at risk and get any of these cars.

Google logo
Google Oct 30, 2026

The staff was very friendly and kept me abreast of when my vehicle would arrive. Helped me from start to finish and answered every question I had. Super transparent. Loved it! Would 100% recommend.

Google logo
Google Oct 30, 2026

My experience at checker flag BMW Virginia Beach, has always been top-tier. they keep you informed of all details. and work being performed on the vehicles. My service advisor is Charlie. and I feel like he goes above and beyond. to make sure the customer is always happy. Thank you so much.

Google logo
Google Oct 29, 2026

(Translated by Google) Vanessa Bermudez was a very attentive, Spanish-speaking salesperson who answered all my questions. She was transparent in explaining the warranties, prices, and approximate monthly payments. If you speak Spanish and need to buy a car, I highly recommend her. She's honest and gets you the best deal for your budget. (Original) Vanessa Bermudez Fue una vendedora muy atenta de habla espanol y me aclaro todas las dudas, fue transparente en la explicacion de las garantias precios y pago mensual aproximado. Si hablan espanol y necesitan comprar un auto se los reomiendo. Te vende sin enganos y ... Read More

Google logo
Google Oct 29, 2026

Martene was absolutely amazinggg! I went in for a state inspection as I usually do since buying my first car from here 5 years ago. As I was waiting, I browsed online at the new inventory on the lot since it was raining. I seen a gray jeep that I decided to walk to lot to see in person. After wandering the lot and finding the jeep, I went inside to see if anyone would offer assistance. I was greet again by a gentlemen, whose name I didn’t get, and he introduced me to Martene. I originally just wanted a ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 31, 2026

Awful customer service. Their system for tracking customers is awful, dropped a car off for state inspection they said it would be done that day. I call that day, cant get through to a real person, I leave a message for the service rep and the service dept. I call back the next day leave 2 messages again. Cannot get to a real person. I then call the next day, get a real person in sales, they transfer me to service. No real person. I drive over, and get shuffled around for 15 minutes. Car was done since the first day, they ... Read More

Google logo
Google Oct 31, 2026

Sold me defective car, told me wasn’t their problem and denied any liability or responsibility. Could have killed me or others. Look up unintended accelerations on BMW SUVs, people have died and there’s currently a class action lawsuit out against them. Recalls on airbags. Don’t put your life at risk and get any of these cars.

Google logo
Google Oct 30, 2026

The staff was very friendly and kept me abreast of when my vehicle would arrive. Helped me from start to finish and answered every question I had. Super transparent. Loved it! Would 100% recommend.

Google logo
Google Oct 30, 2026

My experience at checker flag BMW Virginia Beach, has always been top-tier. they keep you informed of all details. and work being performed on the vehicles. My service advisor is Charlie. and I feel like he goes above and beyond. to make sure the customer is always happy. Thank you so much.

Google logo
Google Oct 29, 2026

(Translated by Google) Vanessa Bermudez was a very attentive, Spanish-speaking salesperson who answered all my questions. She was transparent in explaining the warranties, prices, and approximate monthly payments. If you speak Spanish and need to buy a car, I highly recommend her. She's honest and gets you the best deal for your budget. (Original) Vanessa Bermudez Fue una vendedora muy atenta de habla espanol y me aclaro todas las dudas, fue transparente en la explicacion de las garantias precios y pago mensual aproximado. Si hablan espanol y necesitan comprar un auto se los reomiendo. Te vende sin enganos y ... Read More

Google logo
Google Oct 29, 2026

Martene was absolutely amazinggg! I went in for a state inspection as I usually do since buying my first car from here 5 years ago. As I was waiting, I browsed online at the new inventory on the lot since it was raining. I seen a gray jeep that I decided to walk to lot to see in person. After wandering the lot and finding the jeep, I went inside to see if anyone would offer assistance. I was greet again by a gentlemen, whose name I didn’t get, and he introduced me to Martene. I originally just wanted a ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 31, 2026

Awful customer service. Their system for tracking customers is awful, dropped a car off for state inspection they said it would be done that day. I call that day, cant get through to a real person, I leave a message for the service rep and the service dept. I call back the next day leave 2 messages again. Cannot get to a real person. I then call the next day, get a real person in sales, they transfer me to service. No real person. I drive over, and get shuffled around for 15 minutes. Car was done since the first day, they ... Read More

Google logo
Google Oct 31, 2026

Sold me defective car, told me wasn’t their problem and denied any liability or responsibility. Could have killed me or others. Look up unintended accelerations on BMW SUVs, people have died and there’s currently a class action lawsuit out against them. Recalls on airbags. Don’t put your life at risk and get any of these cars.

Google logo
Google Oct 30, 2026

The staff was very friendly and kept me abreast of when my vehicle would arrive. Helped me from start to finish and answered every question I had. Super transparent. Loved it! Would 100% recommend.

Google logo
Google Oct 30, 2026

My experience at checker flag BMW Virginia Beach, has always been top-tier. they keep you informed of all details. and work being performed on the vehicles. My service advisor is Charlie. and I feel like he goes above and beyond. to make sure the customer is always happy. Thank you so much.

Google logo
Google Oct 29, 2026

(Translated by Google) Vanessa Bermudez was a very attentive, Spanish-speaking salesperson who answered all my questions. She was transparent in explaining the warranties, prices, and approximate monthly payments. If you speak Spanish and need to buy a car, I highly recommend her. She's honest and gets you the best deal for your budget. (Original) Vanessa Bermudez Fue una vendedora muy atenta de habla espanol y me aclaro todas las dudas, fue transparente en la explicacion de las garantias precios y pago mensual aproximado. Si hablan espanol y necesitan comprar un auto se los reomiendo. Te vende sin enganos y ... Read More

Google logo
Google Oct 29, 2026

Martene was absolutely amazinggg! I went in for a state inspection as I usually do since buying my first car from here 5 years ago. As I was waiting, I browsed online at the new inventory on the lot since it was raining. I seen a gray jeep that I decided to walk to lot to see in person. After wandering the lot and finding the jeep, I went inside to see if anyone would offer assistance. I was greet again by a gentlemen, whose name I didn’t get, and he introduced me to Martene. I originally just wanted a ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

Google logo
Google Oct 31, 2026

Awful customer service. Their system for tracking customers is awful, dropped a car off for state inspection they said it would be done that day. I call that day, cant get through to a real person, I leave a message for the service rep and the service dept. I call back the next day leave 2 messages again. Cannot get to a real person. I then call the next day, get a real person in sales, they transfer me to service. No real person. I drive over, and get shuffled around for 15 minutes. Car was done since the first day, they ... Read More

Google logo
Google Oct 31, 2026

Sold me defective car, told me wasn’t their problem and denied any liability or responsibility. Could have killed me or others. Look up unintended accelerations on BMW SUVs, people have died and there’s currently a class action lawsuit out against them. Recalls on airbags. Don’t put your life at risk and get any of these cars.

Google logo
Google Oct 30, 2026

The staff was very friendly and kept me abreast of when my vehicle would arrive. Helped me from start to finish and answered every question I had. Super transparent. Loved it! Would 100% recommend.

Google logo
Google Oct 30, 2026

My experience at checker flag BMW Virginia Beach, has always been top-tier. they keep you informed of all details. and work being performed on the vehicles. My service advisor is Charlie. and I feel like he goes above and beyond. to make sure the customer is always happy. Thank you so much.

Google logo
Google Oct 29, 2026

(Translated by Google) Vanessa Bermudez was a very attentive, Spanish-speaking salesperson who answered all my questions. She was transparent in explaining the warranties, prices, and approximate monthly payments. If you speak Spanish and need to buy a car, I highly recommend her. She's honest and gets you the best deal for your budget. (Original) Vanessa Bermudez Fue una vendedora muy atenta de habla espanol y me aclaro todas las dudas, fue transparente en la explicacion de las garantias precios y pago mensual aproximado. Si hablan espanol y necesitan comprar un auto se los reomiendo. Te vende sin enganos y ... Read More

Google logo
Google Oct 29, 2026

Martene was absolutely amazinggg! I went in for a state inspection as I usually do since buying my first car from here 5 years ago. As I was waiting, I browsed online at the new inventory on the lot since it was raining. I seen a gray jeep that I decided to walk to lot to see in person. After wandering the lot and finding the jeep, I went inside to see if anyone would offer assistance. I was greet again by a gentlemen, whose name I didn’t get, and he introduced me to Martene. I originally just wanted a ... Read More

Google logo
Google Oct 21, 2026

Was interested in looking at a Honda Prologue. Showed up and was in the lot for around 10 minutes looking at cars, but was not approached by a single sales person. Maybe that’s a good thing though. IDK. Oh well, on to the next.

Google logo
Google Oct 19, 2026

How does a dealership not know how many quarts of oil a truck that they manufacture takes at time of the initial estimate. Got charged an additional $35 for an oil change than what was quoted.

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In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.

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Welcome to Checkered Flag

Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.

By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.

At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.

Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.

Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!

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We have 15 Checkered Flag Locations at your service.

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