More than 15,000 5-Star Ratings across our Checkered Flag Dealerships
My husband and I had an amazing experience working with Kameron, Adam, and their manager Tony! They went above and beyond to make sure our family was well taken care of in the process of purchasing a new vehicle. We visited several dealerships in the area, and Checkered Flag Honda was by far the best customer service. Highly recommend!!
So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!
Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.
I trust this place for quality services. They stand behind their work.
Very good Mr.tom is the best
Incredible experience! My service advisor Jackson was super nice, thorough, and so helpful with the whole process.
Poor service center with poor service advisors. At least in our interaction. We had a 9:45 appt for a simple state inspection. Throughout the day No phone call, just a text stating that “for unforseen reasons your car did not get serviced today” at 4pm. Mind you they do not close until 6pm. A state inspection and you cannot inform us until then end of the day? Next was “we need to keep your car overnight and we promise by noon tomorrow. If this is the policy there not to answer calls or return them then your doing great work.. General ... Read More DealerRater - May 26, 2026
Our Salesman Tom was so amazing! My husband bought a car for me and then saw another one he thought I would like better. We get there and agreed liked it better. Tom was so pleasant and didn’t get upset or anything changed all the paperwork and processed for the new car. Thank you for your patience and understanding.
I recently got my car and i love every single part about it! The process was quick and easy which was great on my end because of my work schedule, Rachel was my salesperson and she did a wonderful job from the beginning, approached me with great energy and helped the paperwork go smoothly for me!
Ask for Anthony Crichton! He is the best salesman I have ever bought a car from! From the moment I walked in, he was kind, professional, and focused on making the process smooth and stress-free. He took the time to understand what I wanted, answered all my questions clearly, and never applied any pressure. His knowledge and transparency really stood out. Anthony made sure I was confident in my decision every step of the way. I will absolutely be buying from him again and highly recommend him to anyone looking for a great car-buying experience.
My husband and I had an amazing experience working with Kameron, Adam, and their manager Tony! They went above and beyond to make sure our family was well taken care of in the process of purchasing a new vehicle. We visited several dealerships in the area, and Checkered Flag Honda was by far the best customer service. Highly recommend!!
So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!
Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.
I trust this place for quality services. They stand behind their work.
Very good Mr.tom is the best
Incredible experience! My service advisor Jackson was super nice, thorough, and so helpful with the whole process.
Poor service center with poor service advisors. At least in our interaction. We had a 9:45 appt for a simple state inspection. Throughout the day No phone call, just a text stating that “for unforseen reasons your car did not get serviced today” at 4pm. Mind you they do not close until 6pm. A state inspection and you cannot inform us until then end of the day? Next was “we need to keep your car overnight and we promise by noon tomorrow. If this is the policy there not to answer calls or return them then your doing great work.. General ... Read More DealerRater - May 26, 2026
Our Salesman Tom was so amazing! My husband bought a car for me and then saw another one he thought I would like better. We get there and agreed liked it better. Tom was so pleasant and didn’t get upset or anything changed all the paperwork and processed for the new car. Thank you for your patience and understanding.
I recently got my car and i love every single part about it! The process was quick and easy which was great on my end because of my work schedule, Rachel was my salesperson and she did a wonderful job from the beginning, approached me with great energy and helped the paperwork go smoothly for me!
Ask for Anthony Crichton! He is the best salesman I have ever bought a car from! From the moment I walked in, he was kind, professional, and focused on making the process smooth and stress-free. He took the time to understand what I wanted, answered all my questions clearly, and never applied any pressure. His knowledge and transparency really stood out. Anthony made sure I was confident in my decision every step of the way. I will absolutely be buying from him again and highly recommend him to anyone looking for a great car-buying experience.
My husband and I had an amazing experience working with Kameron, Adam, and their manager Tony! They went above and beyond to make sure our family was well taken care of in the process of purchasing a new vehicle. We visited several dealerships in the area, and Checkered Flag Honda was by far the best customer service. Highly recommend!!
So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!
Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.
I trust this place for quality services. They stand behind their work.
Very good Mr.tom is the best
Incredible experience! My service advisor Jackson was super nice, thorough, and so helpful with the whole process.
Poor service center with poor service advisors. At least in our interaction. We had a 9:45 appt for a simple state inspection. Throughout the day No phone call, just a text stating that “for unforseen reasons your car did not get serviced today” at 4pm. Mind you they do not close until 6pm. A state inspection and you cannot inform us until then end of the day? Next was “we need to keep your car overnight and we promise by noon tomorrow. If this is the policy there not to answer calls or return them then your doing great work.. General ... Read More DealerRater - May 26, 2026
Our Salesman Tom was so amazing! My husband bought a car for me and then saw another one he thought I would like better. We get there and agreed liked it better. Tom was so pleasant and didn’t get upset or anything changed all the paperwork and processed for the new car. Thank you for your patience and understanding.
I recently got my car and i love every single part about it! The process was quick and easy which was great on my end because of my work schedule, Rachel was my salesperson and she did a wonderful job from the beginning, approached me with great energy and helped the paperwork go smoothly for me!
Ask for Anthony Crichton! He is the best salesman I have ever bought a car from! From the moment I walked in, he was kind, professional, and focused on making the process smooth and stress-free. He took the time to understand what I wanted, answered all my questions clearly, and never applied any pressure. His knowledge and transparency really stood out. Anthony made sure I was confident in my decision every step of the way. I will absolutely be buying from him again and highly recommend him to anyone looking for a great car-buying experience.
My husband and I had an amazing experience working with Kameron, Adam, and their manager Tony! They went above and beyond to make sure our family was well taken care of in the process of purchasing a new vehicle. We visited several dealerships in the area, and Checkered Flag Honda was by far the best customer service. Highly recommend!!
So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!
Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.
I trust this place for quality services. They stand behind their work.
Very good Mr.tom is the best
Incredible experience! My service advisor Jackson was super nice, thorough, and so helpful with the whole process.
Poor service center with poor service advisors. At least in our interaction. We had a 9:45 appt for a simple state inspection. Throughout the day No phone call, just a text stating that “for unforseen reasons your car did not get serviced today” at 4pm. Mind you they do not close until 6pm. A state inspection and you cannot inform us until then end of the day? Next was “we need to keep your car overnight and we promise by noon tomorrow. If this is the policy there not to answer calls or return them then your doing great work.. General ... Read More DealerRater - May 26, 2026
Our Salesman Tom was so amazing! My husband bought a car for me and then saw another one he thought I would like better. We get there and agreed liked it better. Tom was so pleasant and didn’t get upset or anything changed all the paperwork and processed for the new car. Thank you for your patience and understanding.
I recently got my car and i love every single part about it! The process was quick and easy which was great on my end because of my work schedule, Rachel was my salesperson and she did a wonderful job from the beginning, approached me with great energy and helped the paperwork go smoothly for me!
Ask for Anthony Crichton! He is the best salesman I have ever bought a car from! From the moment I walked in, he was kind, professional, and focused on making the process smooth and stress-free. He took the time to understand what I wanted, answered all my questions clearly, and never applied any pressure. His knowledge and transparency really stood out. Anthony made sure I was confident in my decision every step of the way. I will absolutely be buying from him again and highly recommend him to anyone looking for a great car-buying experience.
My husband and I had an amazing experience working with Kameron, Adam, and their manager Tony! They went above and beyond to make sure our family was well taken care of in the process of purchasing a new vehicle. We visited several dealerships in the area, and Checkered Flag Honda was by far the best customer service. Highly recommend!!
So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!
Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.
I trust this place for quality services. They stand behind their work.
Very good Mr.tom is the best
Incredible experience! My service advisor Jackson was super nice, thorough, and so helpful with the whole process.
Poor service center with poor service advisors. At least in our interaction. We had a 9:45 appt for a simple state inspection. Throughout the day No phone call, just a text stating that “for unforseen reasons your car did not get serviced today” at 4pm. Mind you they do not close until 6pm. A state inspection and you cannot inform us until then end of the day? Next was “we need to keep your car overnight and we promise by noon tomorrow. If this is the policy there not to answer calls or return them then your doing great work.. General ... Read More DealerRater - May 26, 2026
Our Salesman Tom was so amazing! My husband bought a car for me and then saw another one he thought I would like better. We get there and agreed liked it better. Tom was so pleasant and didn’t get upset or anything changed all the paperwork and processed for the new car. Thank you for your patience and understanding.
I recently got my car and i love every single part about it! The process was quick and easy which was great on my end because of my work schedule, Rachel was my salesperson and she did a wonderful job from the beginning, approached me with great energy and helped the paperwork go smoothly for me!
Ask for Anthony Crichton! He is the best salesman I have ever bought a car from! From the moment I walked in, he was kind, professional, and focused on making the process smooth and stress-free. He took the time to understand what I wanted, answered all my questions clearly, and never applied any pressure. His knowledge and transparency really stood out. Anthony made sure I was confident in my decision every step of the way. I will absolutely be buying from him again and highly recommend him to anyone looking for a great car-buying experience.
My husband and I had an amazing experience working with Kameron, Adam, and their manager Tony! They went above and beyond to make sure our family was well taken care of in the process of purchasing a new vehicle. We visited several dealerships in the area, and Checkered Flag Honda was by far the best customer service. Highly recommend!!
So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!
Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.
I trust this place for quality services. They stand behind their work.
Very good Mr.tom is the best
Incredible experience! My service advisor Jackson was super nice, thorough, and so helpful with the whole process.
Poor service center with poor service advisors. At least in our interaction. We had a 9:45 appt for a simple state inspection. Throughout the day No phone call, just a text stating that “for unforseen reasons your car did not get serviced today” at 4pm. Mind you they do not close until 6pm. A state inspection and you cannot inform us until then end of the day? Next was “we need to keep your car overnight and we promise by noon tomorrow. If this is the policy there not to answer calls or return them then your doing great work.. General ... Read More DealerRater - May 26, 2026
Our Salesman Tom was so amazing! My husband bought a car for me and then saw another one he thought I would like better. We get there and agreed liked it better. Tom was so pleasant and didn’t get upset or anything changed all the paperwork and processed for the new car. Thank you for your patience and understanding.
I recently got my car and i love every single part about it! The process was quick and easy which was great on my end because of my work schedule, Rachel was my salesperson and she did a wonderful job from the beginning, approached me with great energy and helped the paperwork go smoothly for me!
Ask for Anthony Crichton! He is the best salesman I have ever bought a car from! From the moment I walked in, he was kind, professional, and focused on making the process smooth and stress-free. He took the time to understand what I wanted, answered all my questions clearly, and never applied any pressure. His knowledge and transparency really stood out. Anthony made sure I was confident in my decision every step of the way. I will absolutely be buying from him again and highly recommend him to anyone looking for a great car-buying experience.
So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!
Poor service center with poor service advisors. At least in our interaction. We had a 9:45 appt for a simple state inspection. Throughout the day No phone call, just a text stating that “for unforseen reasons your car did not get serviced today” at 4pm. Mind you they do not close until 6pm. A state inspection and you cannot inform us until then end of the day? Next was “we need to keep your car overnight and we promise by noon tomorrow. If this is the policy there not to answer calls or return them then your doing great work.. General ... Read More DealerRater - May 26, 2026
Smoked during the sales process about three times. Was dishonest about cost and warranty information. Genuinely didn’t seem interested in selling cars, and is the only reason I will never go back to Audi VB. If he leaves or gets fired I’d consider going back.
They gave us pricing up front, true to their no haggle policy. Transparent, ethical, smooth car buying experience. I recommend one hundred percent. Ask for Alan Johnson.
Easily the best car buying experience. The general manager and my salesman, Geno, worked above and beyond to find a Santa Cruz that matched my wishes. Checkered Flag was offering an incentive for purchasing a vehicle and the manager cleared the way for me to receive one. You can’t go wrong purchasing from Checkered Flag.
I bought a new 2026 HRV Sport for my granddaughter. Carl was our salesman. He did an excellent job telling us about the HRV and getting a trade in value. I didn't feel pressured to buy any additional services. I did listen to his offers and decided to purchase the 5 year Maintenance plan for her. She's still in College, so no surprise expenses for any fluid changes, tire rotation, and air and pollen filter. It was a smooth transaction, Over the years, I've bought 4 CRVs from Checkered Flag. No complaints.
I can't say enough about Martene Hogan's customer service and product knowledge. She was committed to helping me with the exact vehicle I wanted and went out of her way to make sure I got it. I love the fact that even after the sale, she still made herself available for any questions or concerns that I have. I will definitely buy another vehicle from Checkered Flag with Martene as my product specialist.
I recommend getting a trade in quote somewhere else. Quote page did not have a ny of my features checked. They go buy blue book value, as was told to my wife.
I’ve had a few services with Dallas recently that’s been outstanding and worth my effort to spotlight. In the past I’m with Terry who has been phenomenal! In all I’ve been a customer of CFT for 20 years.
I’ve never had a service on a Saturday due to lower staffing. However, to my surprise they were staffed well and I was able to get my routine maintenance completed plus a few additional items recommended.
The time table was communicated on my initial appointment and the approximate time with additional items. They even washed my car all ... Read More DealerRater - Oct 17, 2025
My husband & I were very pleased with Patrick. He was very friendly, patient and answered all our questions. Checkered Flag is very blessed to have him as their salesman. We are so happy with our Santa Fe. Also Robert was so nice too.
Haggle Free. Commission Free.
3 Day Money-Back Guarantee
In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.
New Vehicles
View InventoryUsed Vehicles
View InventorySell My Vehicle
Value My TradeService Centers
Schedule ServiceWe Are Winners Serving Winners
Welcome to Checkered Flag
Toyota
BMW • MINI
Honda
Porsche
Hyundai World
Jaguar Land Rover
Audi
Volkswagen
Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.
By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.
At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.
Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!
Visit Checkered Flag Today!
We have 15 Checkered Flag Locations at your service.
[instagram-feed]