Checkered Flag Service

More than 15,000 5-Star Ratings across our Checkered Flag Dealerships

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DealerRater Jun 3, 2026

So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!

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Google Jun 2, 2026

Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.

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Google May 30, 2026

I trust this place for quality services. They stand behind their work.

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Google May 30, 2026

Very good Mr.tom is the best

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Google May 28, 2026

Incredible experience! My service advisor Jackson was super nice, thorough, and so helpful with the whole process.

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DealerRater May 26, 2026

Poor service center with poor service advisors. At least in our interaction. We had a 9:45 appt for a simple state inspection. Throughout the day No phone call, just a text stating that “for unforseen reasons your car did not get serviced today” at 4pm. Mind you they do not close until 6pm. A state inspection and you cannot inform us until then end of the day? Next was “we need to keep your car overnight and we promise by noon tomorrow. If this is the policy there not to answer calls or return them then your doing great work.. General ... Read More

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Google May 26, 2026

Our Salesman Tom was so amazing! My husband bought a car for me and then saw another one he thought I would like better. We get there and agreed liked it better. Tom was so pleasant and didn’t get upset or anything changed all the paperwork and processed for the new car. Thank you for your patience and understanding.

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Google May 22, 2026

I recently got my car and i love every single part about it! The process was quick and easy which was great on my end because of my work schedule, Rachel was my salesperson and she did a wonderful job from the beginning, approached me with great energy and helped the paperwork go smoothly for me!

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Google May 19, 2026

Ask for Anthony Crichton! He is the best salesman I have ever bought a car from! From the moment I walked in, he was kind, professional, and focused on making the process smooth and stress-free. He took the time to understand what I wanted, answered all my questions clearly, and never applied any pressure. His knowledge and transparency really stood out. Anthony made sure I was confident in my decision every step of the way. I will absolutely be buying from him again and highly recommend him to anyone looking for a great car-buying experience.

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Google May 19, 2026

I recommend toyota services for maintenance. The experience is great. The advisor was helpful and clear. Recommended for folks like my parents who may need a little care or explanation when things are being done.

DealerRater logo
DealerRater Jun 3, 2026

So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!

Read at DealerRater

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Google Jun 2, 2026

Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.

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Google May 30, 2026

I trust this place for quality services. They stand behind their work.

Google logo
Google May 30, 2026

Very good Mr.tom is the best

Google logo
Google May 28, 2026

Incredible experience! My service advisor Jackson was super nice, thorough, and so helpful with the whole process.

DealerRater logo
DealerRater May 26, 2026

Poor service center with poor service advisors. At least in our interaction. We had a 9:45 appt for a simple state inspection. Throughout the day No phone call, just a text stating that “for unforseen reasons your car did not get serviced today” at 4pm. Mind you they do not close until 6pm. A state inspection and you cannot inform us until then end of the day? Next was “we need to keep your car overnight and we promise by noon tomorrow. If this is the policy there not to answer calls or return them then your doing great work.. General ... Read More

Read at DealerRater

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Google May 26, 2026

Our Salesman Tom was so amazing! My husband bought a car for me and then saw another one he thought I would like better. We get there and agreed liked it better. Tom was so pleasant and didn’t get upset or anything changed all the paperwork and processed for the new car. Thank you for your patience and understanding.

Google logo
Google May 22, 2026

I recently got my car and i love every single part about it! The process was quick and easy which was great on my end because of my work schedule, Rachel was my salesperson and she did a wonderful job from the beginning, approached me with great energy and helped the paperwork go smoothly for me!

Google logo
Google May 19, 2026

Ask for Anthony Crichton! He is the best salesman I have ever bought a car from! From the moment I walked in, he was kind, professional, and focused on making the process smooth and stress-free. He took the time to understand what I wanted, answered all my questions clearly, and never applied any pressure. His knowledge and transparency really stood out. Anthony made sure I was confident in my decision every step of the way. I will absolutely be buying from him again and highly recommend him to anyone looking for a great car-buying experience.

Google logo
Google May 19, 2026

I recommend toyota services for maintenance. The experience is great. The advisor was helpful and clear. Recommended for folks like my parents who may need a little care or explanation when things are being done.

DealerRater logo
DealerRater Jun 3, 2026

So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!

Read at DealerRater

Google logo
Google Jun 2, 2026

Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.

Google logo
Google May 30, 2026

I trust this place for quality services. They stand behind their work.

Google logo
Google May 30, 2026

Very good Mr.tom is the best

Google logo
Google May 28, 2026

Incredible experience! My service advisor Jackson was super nice, thorough, and so helpful with the whole process.

DealerRater logo
DealerRater May 26, 2026

Poor service center with poor service advisors. At least in our interaction. We had a 9:45 appt for a simple state inspection. Throughout the day No phone call, just a text stating that “for unforseen reasons your car did not get serviced today” at 4pm. Mind you they do not close until 6pm. A state inspection and you cannot inform us until then end of the day? Next was “we need to keep your car overnight and we promise by noon tomorrow. If this is the policy there not to answer calls or return them then your doing great work.. General ... Read More

Read at DealerRater

Google logo
Google May 26, 2026

Our Salesman Tom was so amazing! My husband bought a car for me and then saw another one he thought I would like better. We get there and agreed liked it better. Tom was so pleasant and didn’t get upset or anything changed all the paperwork and processed for the new car. Thank you for your patience and understanding.

Google logo
Google May 22, 2026

I recently got my car and i love every single part about it! The process was quick and easy which was great on my end because of my work schedule, Rachel was my salesperson and she did a wonderful job from the beginning, approached me with great energy and helped the paperwork go smoothly for me!

Google logo
Google May 19, 2026

Ask for Anthony Crichton! He is the best salesman I have ever bought a car from! From the moment I walked in, he was kind, professional, and focused on making the process smooth and stress-free. He took the time to understand what I wanted, answered all my questions clearly, and never applied any pressure. His knowledge and transparency really stood out. Anthony made sure I was confident in my decision every step of the way. I will absolutely be buying from him again and highly recommend him to anyone looking for a great car-buying experience.

Google logo
Google May 19, 2026

I recommend toyota services for maintenance. The experience is great. The advisor was helpful and clear. Recommended for folks like my parents who may need a little care or explanation when things are being done.

DealerRater logo
DealerRater Jun 3, 2026

So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!

Read at DealerRater

Google logo
Google Jun 2, 2026

Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.

Google logo
Google May 30, 2026

I trust this place for quality services. They stand behind their work.

Google logo
Google May 30, 2026

Very good Mr.tom is the best

Google logo
Google May 28, 2026

Incredible experience! My service advisor Jackson was super nice, thorough, and so helpful with the whole process.

DealerRater logo
DealerRater May 26, 2026

Poor service center with poor service advisors. At least in our interaction. We had a 9:45 appt for a simple state inspection. Throughout the day No phone call, just a text stating that “for unforseen reasons your car did not get serviced today” at 4pm. Mind you they do not close until 6pm. A state inspection and you cannot inform us until then end of the day? Next was “we need to keep your car overnight and we promise by noon tomorrow. If this is the policy there not to answer calls or return them then your doing great work.. General ... Read More

Read at DealerRater

Google logo
Google May 26, 2026

Our Salesman Tom was so amazing! My husband bought a car for me and then saw another one he thought I would like better. We get there and agreed liked it better. Tom was so pleasant and didn’t get upset or anything changed all the paperwork and processed for the new car. Thank you for your patience and understanding.

Google logo
Google May 22, 2026

I recently got my car and i love every single part about it! The process was quick and easy which was great on my end because of my work schedule, Rachel was my salesperson and she did a wonderful job from the beginning, approached me with great energy and helped the paperwork go smoothly for me!

Google logo
Google May 19, 2026

Ask for Anthony Crichton! He is the best salesman I have ever bought a car from! From the moment I walked in, he was kind, professional, and focused on making the process smooth and stress-free. He took the time to understand what I wanted, answered all my questions clearly, and never applied any pressure. His knowledge and transparency really stood out. Anthony made sure I was confident in my decision every step of the way. I will absolutely be buying from him again and highly recommend him to anyone looking for a great car-buying experience.

Google logo
Google May 19, 2026

I recommend toyota services for maintenance. The experience is great. The advisor was helpful and clear. Recommended for folks like my parents who may need a little care or explanation when things are being done.

DealerRater logo
DealerRater Jun 3, 2026

So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!

Read at DealerRater

Google logo
Google Jun 2, 2026

Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.

Google logo
Google May 30, 2026

I trust this place for quality services. They stand behind their work.

Google logo
Google May 30, 2026

Very good Mr.tom is the best

Google logo
Google May 28, 2026

Incredible experience! My service advisor Jackson was super nice, thorough, and so helpful with the whole process.

DealerRater logo
DealerRater May 26, 2026

Poor service center with poor service advisors. At least in our interaction. We had a 9:45 appt for a simple state inspection. Throughout the day No phone call, just a text stating that “for unforseen reasons your car did not get serviced today” at 4pm. Mind you they do not close until 6pm. A state inspection and you cannot inform us until then end of the day? Next was “we need to keep your car overnight and we promise by noon tomorrow. If this is the policy there not to answer calls or return them then your doing great work.. General ... Read More

Read at DealerRater

Google logo
Google May 26, 2026

Our Salesman Tom was so amazing! My husband bought a car for me and then saw another one he thought I would like better. We get there and agreed liked it better. Tom was so pleasant and didn’t get upset or anything changed all the paperwork and processed for the new car. Thank you for your patience and understanding.

Google logo
Google May 22, 2026

I recently got my car and i love every single part about it! The process was quick and easy which was great on my end because of my work schedule, Rachel was my salesperson and she did a wonderful job from the beginning, approached me with great energy and helped the paperwork go smoothly for me!

Google logo
Google May 19, 2026

Ask for Anthony Crichton! He is the best salesman I have ever bought a car from! From the moment I walked in, he was kind, professional, and focused on making the process smooth and stress-free. He took the time to understand what I wanted, answered all my questions clearly, and never applied any pressure. His knowledge and transparency really stood out. Anthony made sure I was confident in my decision every step of the way. I will absolutely be buying from him again and highly recommend him to anyone looking for a great car-buying experience.

Google logo
Google May 19, 2026

I recommend toyota services for maintenance. The experience is great. The advisor was helpful and clear. Recommended for folks like my parents who may need a little care or explanation when things are being done.

DealerRater logo
DealerRater Jun 3, 2026

So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!

Read at DealerRater

Google logo
Google Jun 2, 2026

Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.

Google logo
Google May 30, 2026

I trust this place for quality services. They stand behind their work.

Google logo
Google May 30, 2026

Very good Mr.tom is the best

Google logo
Google May 28, 2026

Incredible experience! My service advisor Jackson was super nice, thorough, and so helpful with the whole process.

DealerRater logo
DealerRater May 26, 2026

Poor service center with poor service advisors. At least in our interaction. We had a 9:45 appt for a simple state inspection. Throughout the day No phone call, just a text stating that “for unforseen reasons your car did not get serviced today” at 4pm. Mind you they do not close until 6pm. A state inspection and you cannot inform us until then end of the day? Next was “we need to keep your car overnight and we promise by noon tomorrow. If this is the policy there not to answer calls or return them then your doing great work.. General ... Read More

Read at DealerRater

Google logo
Google May 26, 2026

Our Salesman Tom was so amazing! My husband bought a car for me and then saw another one he thought I would like better. We get there and agreed liked it better. Tom was so pleasant and didn’t get upset or anything changed all the paperwork and processed for the new car. Thank you for your patience and understanding.

Google logo
Google May 22, 2026

I recently got my car and i love every single part about it! The process was quick and easy which was great on my end because of my work schedule, Rachel was my salesperson and she did a wonderful job from the beginning, approached me with great energy and helped the paperwork go smoothly for me!

Google logo
Google May 19, 2026

Ask for Anthony Crichton! He is the best salesman I have ever bought a car from! From the moment I walked in, he was kind, professional, and focused on making the process smooth and stress-free. He took the time to understand what I wanted, answered all my questions clearly, and never applied any pressure. His knowledge and transparency really stood out. Anthony made sure I was confident in my decision every step of the way. I will absolutely be buying from him again and highly recommend him to anyone looking for a great car-buying experience.

Google logo
Google May 19, 2026

I recommend toyota services for maintenance. The experience is great. The advisor was helpful and clear. Recommended for folks like my parents who may need a little care or explanation when things are being done.

DealerRater logo
DealerRater Jun 3, 2026

So far we are extremely pleased with Martene’s service! She took all the time we needed to hear our wishes, then searched the inventory for a couple of cars that fit the bill. We test-drove a couple, she found exactly what we wanted on order, so for now we are waiting for its arrival. I’m confident that the rest of the deal will go just as smoothly!

Read at DealerRater

Google logo
Google Jun 2, 2026

Great experience! Joey applied no pressure and was very knowledgeable. I would purchase here again.

Google logo
Google May 30, 2026

I trust this place for quality services. They stand behind their work.

Google logo
Google May 30, 2026

Very good Mr.tom is the best

Google logo
Google May 28, 2026

Incredible experience! My service advisor Jackson was super nice, thorough, and so helpful with the whole process.

DealerRater logo
DealerRater May 26, 2026

Poor service center with poor service advisors. At least in our interaction. We had a 9:45 appt for a simple state inspection. Throughout the day No phone call, just a text stating that “for unforseen reasons your car did not get serviced today” at 4pm. Mind you they do not close until 6pm. A state inspection and you cannot inform us until then end of the day? Next was “we need to keep your car overnight and we promise by noon tomorrow. If this is the policy there not to answer calls or return them then your doing great work.. General ... Read More

Read at DealerRater

Google logo
Google May 26, 2026

Our Salesman Tom was so amazing! My husband bought a car for me and then saw another one he thought I would like better. We get there and agreed liked it better. Tom was so pleasant and didn’t get upset or anything changed all the paperwork and processed for the new car. Thank you for your patience and understanding.

Google logo
Google May 22, 2026

I recently got my car and i love every single part about it! The process was quick and easy which was great on my end because of my work schedule, Rachel was my salesperson and she did a wonderful job from the beginning, approached me with great energy and helped the paperwork go smoothly for me!

Google logo
Google May 19, 2026

Ask for Anthony Crichton! He is the best salesman I have ever bought a car from! From the moment I walked in, he was kind, professional, and focused on making the process smooth and stress-free. He took the time to understand what I wanted, answered all my questions clearly, and never applied any pressure. His knowledge and transparency really stood out. Anthony made sure I was confident in my decision every step of the way. I will absolutely be buying from him again and highly recommend him to anyone looking for a great car-buying experience.

Google logo
Google May 19, 2026

I recommend toyota services for maintenance. The experience is great. The advisor was helpful and clear. Recommended for folks like my parents who may need a little care or explanation when things are being done.

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In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.

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We Are Winners Serving Winners

Welcome to Checkered Flag

Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.

By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.

At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.

Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.

Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!

Visit Checkered Flag Today!

We have 15 Checkered Flag Locations at your service.

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