Welcome to Checkered Flag
All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
More than 15,000 5-Star Ratings across our Checkered Flag Dealerships
Megan, my service advisor was great with her communication and answered all my questions promptly. Definitely recommend for any Toyota service needs
Customer service hands down. We received a lower price at a competator but the agony my family endured along the way to get to that number was exhausting. Knowing the amount of finagling, condescending remarks we encountered only meant our long time journey would be a miserable one with the competator. Meeting Carl Dyson was a breath of fresh air. He was extremely knowledgeable and really set me at ease. When a competator sales rep tells you, you're average and try to explain why the intrest rates are the way they are before knowing a customers credit score shows ... Read More 
Google - Aug 7, 2026
Just purchased a 2026 Passport from Tomas. He was transparent and upfront about all of the buying options. The buying experience was totally awesome. Thanks, Tomas.
My purchase of a 2026 Honda Pilot Black Edition at Checkered Flag Honda from Sherri Frank was my best car buying experience ever. I requested the hassle-free price on their website and was emailed the asking price and contacted by Sherri Frank, a Product Specialist. I then made an appointment with Sherri for a test drive. During that visit she offered me the opportunity for an extended test drive, which I accepted. The following day I made another appointment to purchase the car. The buying process was handled entirely by Sherri and was very simple compared to sitting down and closing ... Read More 
Google - Aug 1, 2026
Great service advisor, quick response being i was a walk in.
Tom customer service was excellent.1000/10
Rachel was AMAZING. So kind, patient, and informative. Made the process so easy to understand! Everyone was kind, stopped by to introduce themselves, and so much more. Truly a great dealership to purchase a car from!
Great Service Experience!! The Service Advisor Wayne is Great to work with!! Always Happy to help and easy to work with!!
Megan, my service advisor was great with her communication and answered all my questions promptly. Definitely recommend for any Toyota service needs
Customer service hands down. We received a lower price at a competator but the agony my family endured along the way to get to that number was exhausting. Knowing the amount of finagling, condescending remarks we encountered only meant our long time journey would be a miserable one with the competator. Meeting Carl Dyson was a breath of fresh air. He was extremely knowledgeable and really set me at ease. When a competator sales rep tells you, you're average and try to explain why the intrest rates are the way they are before knowing a customers credit score shows ... Read More 
Google - Aug 7, 2026
Just purchased a 2026 Passport from Tomas. He was transparent and upfront about all of the buying options. The buying experience was totally awesome. Thanks, Tomas.
My purchase of a 2026 Honda Pilot Black Edition at Checkered Flag Honda from Sherri Frank was my best car buying experience ever. I requested the hassle-free price on their website and was emailed the asking price and contacted by Sherri Frank, a Product Specialist. I then made an appointment with Sherri for a test drive. During that visit she offered me the opportunity for an extended test drive, which I accepted. The following day I made another appointment to purchase the car. The buying process was handled entirely by Sherri and was very simple compared to sitting down and closing ... Read More 
Google - Aug 1, 2026
Great service advisor, quick response being i was a walk in.
Tom customer service was excellent.1000/10
Rachel was AMAZING. So kind, patient, and informative. Made the process so easy to understand! Everyone was kind, stopped by to introduce themselves, and so much more. Truly a great dealership to purchase a car from!
Great Service Experience!! The Service Advisor Wayne is Great to work with!! Always Happy to help and easy to work with!!
Megan, my service advisor was great with her communication and answered all my questions promptly. Definitely recommend for any Toyota service needs
Customer service hands down. We received a lower price at a competator but the agony my family endured along the way to get to that number was exhausting. Knowing the amount of finagling, condescending remarks we encountered only meant our long time journey would be a miserable one with the competator. Meeting Carl Dyson was a breath of fresh air. He was extremely knowledgeable and really set me at ease. When a competator sales rep tells you, you're average and try to explain why the intrest rates are the way they are before knowing a customers credit score shows ... Read More 
Google - Aug 7, 2026
Just purchased a 2026 Passport from Tomas. He was transparent and upfront about all of the buying options. The buying experience was totally awesome. Thanks, Tomas.
My purchase of a 2026 Honda Pilot Black Edition at Checkered Flag Honda from Sherri Frank was my best car buying experience ever. I requested the hassle-free price on their website and was emailed the asking price and contacted by Sherri Frank, a Product Specialist. I then made an appointment with Sherri for a test drive. During that visit she offered me the opportunity for an extended test drive, which I accepted. The following day I made another appointment to purchase the car. The buying process was handled entirely by Sherri and was very simple compared to sitting down and closing ... Read More 
Google - Aug 1, 2026
Great service advisor, quick response being i was a walk in.
Tom customer service was excellent.1000/10
Rachel was AMAZING. So kind, patient, and informative. Made the process so easy to understand! Everyone was kind, stopped by to introduce themselves, and so much more. Truly a great dealership to purchase a car from!
Great Service Experience!! The Service Advisor Wayne is Great to work with!! Always Happy to help and easy to work with!!
Megan, my service advisor was great with her communication and answered all my questions promptly. Definitely recommend for any Toyota service needs
Customer service hands down. We received a lower price at a competator but the agony my family endured along the way to get to that number was exhausting. Knowing the amount of finagling, condescending remarks we encountered only meant our long time journey would be a miserable one with the competator. Meeting Carl Dyson was a breath of fresh air. He was extremely knowledgeable and really set me at ease. When a competator sales rep tells you, you're average and try to explain why the intrest rates are the way they are before knowing a customers credit score shows ... Read More 
Google - Aug 7, 2026
Just purchased a 2026 Passport from Tomas. He was transparent and upfront about all of the buying options. The buying experience was totally awesome. Thanks, Tomas.
My purchase of a 2026 Honda Pilot Black Edition at Checkered Flag Honda from Sherri Frank was my best car buying experience ever. I requested the hassle-free price on their website and was emailed the asking price and contacted by Sherri Frank, a Product Specialist. I then made an appointment with Sherri for a test drive. During that visit she offered me the opportunity for an extended test drive, which I accepted. The following day I made another appointment to purchase the car. The buying process was handled entirely by Sherri and was very simple compared to sitting down and closing ... Read More 
Google - Aug 1, 2026
Great service advisor, quick response being i was a walk in.
Tom customer service was excellent.1000/10
Rachel was AMAZING. So kind, patient, and informative. Made the process so easy to understand! Everyone was kind, stopped by to introduce themselves, and so much more. Truly a great dealership to purchase a car from!
Great Service Experience!! The Service Advisor Wayne is Great to work with!! Always Happy to help and easy to work with!!
Megan, my service advisor was great with her communication and answered all my questions promptly. Definitely recommend for any Toyota service needs
Customer service hands down. We received a lower price at a competator but the agony my family endured along the way to get to that number was exhausting. Knowing the amount of finagling, condescending remarks we encountered only meant our long time journey would be a miserable one with the competator. Meeting Carl Dyson was a breath of fresh air. He was extremely knowledgeable and really set me at ease. When a competator sales rep tells you, you're average and try to explain why the intrest rates are the way they are before knowing a customers credit score shows ... Read More 
Google - Aug 7, 2026
Just purchased a 2026 Passport from Tomas. He was transparent and upfront about all of the buying options. The buying experience was totally awesome. Thanks, Tomas.
My purchase of a 2026 Honda Pilot Black Edition at Checkered Flag Honda from Sherri Frank was my best car buying experience ever. I requested the hassle-free price on their website and was emailed the asking price and contacted by Sherri Frank, a Product Specialist. I then made an appointment with Sherri for a test drive. During that visit she offered me the opportunity for an extended test drive, which I accepted. The following day I made another appointment to purchase the car. The buying process was handled entirely by Sherri and was very simple compared to sitting down and closing ... Read More 
Google - Aug 1, 2026
Great service advisor, quick response being i was a walk in.
Tom customer service was excellent.1000/10
Rachel was AMAZING. So kind, patient, and informative. Made the process so easy to understand! Everyone was kind, stopped by to introduce themselves, and so much more. Truly a great dealership to purchase a car from!
Great Service Experience!! The Service Advisor Wayne is Great to work with!! Always Happy to help and easy to work with!!
Megan, my service advisor was great with her communication and answered all my questions promptly. Definitely recommend for any Toyota service needs
Customer service hands down. We received a lower price at a competator but the agony my family endured along the way to get to that number was exhausting. Knowing the amount of finagling, condescending remarks we encountered only meant our long time journey would be a miserable one with the competator. Meeting Carl Dyson was a breath of fresh air. He was extremely knowledgeable and really set me at ease. When a competator sales rep tells you, you're average and try to explain why the intrest rates are the way they are before knowing a customers credit score shows ... Read More 
Google - Aug 7, 2026
Just purchased a 2026 Passport from Tomas. He was transparent and upfront about all of the buying options. The buying experience was totally awesome. Thanks, Tomas.
My purchase of a 2026 Honda Pilot Black Edition at Checkered Flag Honda from Sherri Frank was my best car buying experience ever. I requested the hassle-free price on their website and was emailed the asking price and contacted by Sherri Frank, a Product Specialist. I then made an appointment with Sherri for a test drive. During that visit she offered me the opportunity for an extended test drive, which I accepted. The following day I made another appointment to purchase the car. The buying process was handled entirely by Sherri and was very simple compared to sitting down and closing ... Read More 
Google - Aug 1, 2026
Great service advisor, quick response being i was a walk in.
Tom customer service was excellent.1000/10
Rachel was AMAZING. So kind, patient, and informative. Made the process so easy to understand! Everyone was kind, stopped by to introduce themselves, and so much more. Truly a great dealership to purchase a car from!
Great Service Experience!! The Service Advisor Wayne is Great to work with!! Always Happy to help and easy to work with!!
Megan, my service advisor was great with her communication and answered all my questions promptly. Definitely recommend for any Toyota service needs
Customer service hands down. We received a lower price at a competator but the agony my family endured along the way to get to that number was exhausting. Knowing the amount of finagling, condescending remarks we encountered only meant our long time journey would be a miserable one with the competator. Meeting Carl Dyson was a breath of fresh air. He was extremely knowledgeable and really set me at ease. When a competator sales rep tells you, you're average and try to explain why the intrest rates are the way they are before knowing a customers credit score shows ... Read More 
Google - Aug 7, 2026
Just purchased a 2026 Passport from Tomas. He was transparent and upfront about all of the buying options. The buying experience was totally awesome. Thanks, Tomas.
My purchase of a 2026 Honda Pilot Black Edition at Checkered Flag Honda from Sherri Frank was my best car buying experience ever. I requested the hassle-free price on their website and was emailed the asking price and contacted by Sherri Frank, a Product Specialist. I then made an appointment with Sherri for a test drive. During that visit she offered me the opportunity for an extended test drive, which I accepted. The following day I made another appointment to purchase the car. The buying process was handled entirely by Sherri and was very simple compared to sitting down and closing ... Read More 
Google - Aug 1, 2026
Great service advisor, quick response being i was a walk in.
Tom customer service was excellent.1000/10
Rachel was AMAZING. So kind, patient, and informative. Made the process so easy to understand! Everyone was kind, stopped by to introduce themselves, and so much more. Truly a great dealership to purchase a car from!
Great Service Experience!! The Service Advisor Wayne is Great to work with!! Always Happy to help and easy to work with!!
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3 Day Money-Back Guarantee
In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.
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Welcome to Checkered Flag
Toyota
BMW • MINI
Honda
Porsche
Hyundai World
Jaguar Land Rover
Audi
Volkswagen
Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.
By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.
At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.
Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.
Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!
Visit Checkered Flag Today!
We have 15 Checkered Flag Locations at your service.
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