Checkered Flag Service

More than 15,000 5-Star Ratings across our Checkered Flag Dealerships

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DealerRater Jul 21, 2026

I purchased a 2025 Tuscson. The salesman mentioned the Blue Link app available but I was not able to connect to it at the time. I went in to the dealership on 7-21-26 for another service and spoke with Dillon at the desk. He was able to help me get the app working and showed me some of its features. I do not like putting apps on my phone and he was patient and help me get it started. He is a very committed Hyundai employee and our interaction was very pleasant. I was there to set up an appointment ... Read More

Read at DealerRater

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Google Jul 20, 2026

This was my first time buying a car and I couldn’t have asked for a better salesperson than Rachel! 10/10 experience😊💕

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Google Jul 20, 2026

Tomas was amazing lucky we got him great customer service

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Google Jul 19, 2026

This is the best place to get a car. I got my first Honda CRV 2026. Many thanks to David. He's a nice and humble guy.

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Google Jul 18, 2026

Terrence and Bella were so kind and helpful! Very friendly and personable! Made the new car buying process very smooth. Gave us lots of important information:)

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Google Jul 17, 2026

Met with Alan last week to test drive a new Accord. It was a really cool pleasant experience, definitely set on a pedestal compared to the other dealers in the area as far as general ease of just looking at a new car which is otherwise more stressful of an experience than expected. He was patient and informative, while really chill and cool. Definitely a 5 star experience.

Google logo
Google Jul 16, 2026

I had the most amazing experience with buying my first vehicle from Checkered Flag Honda. My Sales Associate was Rachel she made this as fun, easy and quick as possible. She was very knowledgeable, helpful and highly motivated. Thank you Rachel from Honda VB

Google logo
Google Jul 15, 2026

Great customer service! Fast and easy!

DealerRater logo
DealerRater Jul 21, 2026

I purchased a 2025 Tuscson. The salesman mentioned the Blue Link app available but I was not able to connect to it at the time. I went in to the dealership on 7-21-26 for another service and spoke with Dillon at the desk. He was able to help me get the app working and showed me some of its features. I do not like putting apps on my phone and he was patient and help me get it started. He is a very committed Hyundai employee and our interaction was very pleasant. I was there to set up an appointment ... Read More

Read at DealerRater

Google logo
Google Jul 20, 2026

This was my first time buying a car and I couldn’t have asked for a better salesperson than Rachel! 10/10 experience😊💕

Google logo
Google Jul 20, 2026

Tomas was amazing lucky we got him great customer service

Google logo
Google Jul 19, 2026

This is the best place to get a car. I got my first Honda CRV 2026. Many thanks to David. He's a nice and humble guy.

Google logo
Google Jul 18, 2026

Terrence and Bella were so kind and helpful! Very friendly and personable! Made the new car buying process very smooth. Gave us lots of important information:)

Google logo
Google Jul 17, 2026

Met with Alan last week to test drive a new Accord. It was a really cool pleasant experience, definitely set on a pedestal compared to the other dealers in the area as far as general ease of just looking at a new car which is otherwise more stressful of an experience than expected. He was patient and informative, while really chill and cool. Definitely a 5 star experience.

Google logo
Google Jul 16, 2026

I had the most amazing experience with buying my first vehicle from Checkered Flag Honda. My Sales Associate was Rachel she made this as fun, easy and quick as possible. She was very knowledgeable, helpful and highly motivated. Thank you Rachel from Honda VB

Google logo
Google Jul 15, 2026

Great customer service! Fast and easy!

DealerRater logo
DealerRater Jul 21, 2026

I purchased a 2025 Tuscson. The salesman mentioned the Blue Link app available but I was not able to connect to it at the time. I went in to the dealership on 7-21-26 for another service and spoke with Dillon at the desk. He was able to help me get the app working and showed me some of its features. I do not like putting apps on my phone and he was patient and help me get it started. He is a very committed Hyundai employee and our interaction was very pleasant. I was there to set up an appointment ... Read More

Read at DealerRater

Google logo
Google Jul 20, 2026

This was my first time buying a car and I couldn’t have asked for a better salesperson than Rachel! 10/10 experience😊💕

Google logo
Google Jul 20, 2026

Tomas was amazing lucky we got him great customer service

Google logo
Google Jul 19, 2026

This is the best place to get a car. I got my first Honda CRV 2026. Many thanks to David. He's a nice and humble guy.

Google logo
Google Jul 18, 2026

Terrence and Bella were so kind and helpful! Very friendly and personable! Made the new car buying process very smooth. Gave us lots of important information:)

Google logo
Google Jul 17, 2026

Met with Alan last week to test drive a new Accord. It was a really cool pleasant experience, definitely set on a pedestal compared to the other dealers in the area as far as general ease of just looking at a new car which is otherwise more stressful of an experience than expected. He was patient and informative, while really chill and cool. Definitely a 5 star experience.

Google logo
Google Jul 16, 2026

I had the most amazing experience with buying my first vehicle from Checkered Flag Honda. My Sales Associate was Rachel she made this as fun, easy and quick as possible. She was very knowledgeable, helpful and highly motivated. Thank you Rachel from Honda VB

Google logo
Google Jul 15, 2026

Great customer service! Fast and easy!

DealerRater logo
DealerRater Jul 21, 2026

I purchased a 2025 Tuscson. The salesman mentioned the Blue Link app available but I was not able to connect to it at the time. I went in to the dealership on 7-21-26 for another service and spoke with Dillon at the desk. He was able to help me get the app working and showed me some of its features. I do not like putting apps on my phone and he was patient and help me get it started. He is a very committed Hyundai employee and our interaction was very pleasant. I was there to set up an appointment ... Read More

Read at DealerRater

Google logo
Google Jul 20, 2026

This was my first time buying a car and I couldn’t have asked for a better salesperson than Rachel! 10/10 experience😊💕

Google logo
Google Jul 20, 2026

Tomas was amazing lucky we got him great customer service

Google logo
Google Jul 19, 2026

This is the best place to get a car. I got my first Honda CRV 2026. Many thanks to David. He's a nice and humble guy.

Google logo
Google Jul 18, 2026

Terrence and Bella were so kind and helpful! Very friendly and personable! Made the new car buying process very smooth. Gave us lots of important information:)

Google logo
Google Jul 17, 2026

Met with Alan last week to test drive a new Accord. It was a really cool pleasant experience, definitely set on a pedestal compared to the other dealers in the area as far as general ease of just looking at a new car which is otherwise more stressful of an experience than expected. He was patient and informative, while really chill and cool. Definitely a 5 star experience.

Google logo
Google Jul 16, 2026

I had the most amazing experience with buying my first vehicle from Checkered Flag Honda. My Sales Associate was Rachel she made this as fun, easy and quick as possible. She was very knowledgeable, helpful and highly motivated. Thank you Rachel from Honda VB

Google logo
Google Jul 15, 2026

Great customer service! Fast and easy!

DealerRater logo
DealerRater Jul 21, 2026

I purchased a 2025 Tuscson. The salesman mentioned the Blue Link app available but I was not able to connect to it at the time. I went in to the dealership on 7-21-26 for another service and spoke with Dillon at the desk. He was able to help me get the app working and showed me some of its features. I do not like putting apps on my phone and he was patient and help me get it started. He is a very committed Hyundai employee and our interaction was very pleasant. I was there to set up an appointment ... Read More

Read at DealerRater

Google logo
Google Jul 20, 2026

This was my first time buying a car and I couldn’t have asked for a better salesperson than Rachel! 10/10 experience😊💕

Google logo
Google Jul 20, 2026

Tomas was amazing lucky we got him great customer service

Google logo
Google Jul 19, 2026

This is the best place to get a car. I got my first Honda CRV 2026. Many thanks to David. He's a nice and humble guy.

Google logo
Google Jul 18, 2026

Terrence and Bella were so kind and helpful! Very friendly and personable! Made the new car buying process very smooth. Gave us lots of important information:)

Google logo
Google Jul 17, 2026

Met with Alan last week to test drive a new Accord. It was a really cool pleasant experience, definitely set on a pedestal compared to the other dealers in the area as far as general ease of just looking at a new car which is otherwise more stressful of an experience than expected. He was patient and informative, while really chill and cool. Definitely a 5 star experience.

Google logo
Google Jul 16, 2026

I had the most amazing experience with buying my first vehicle from Checkered Flag Honda. My Sales Associate was Rachel she made this as fun, easy and quick as possible. She was very knowledgeable, helpful and highly motivated. Thank you Rachel from Honda VB

Google logo
Google Jul 15, 2026

Great customer service! Fast and easy!

DealerRater logo
DealerRater Jul 21, 2026

I purchased a 2025 Tuscson. The salesman mentioned the Blue Link app available but I was not able to connect to it at the time. I went in to the dealership on 7-21-26 for another service and spoke with Dillon at the desk. He was able to help me get the app working and showed me some of its features. I do not like putting apps on my phone and he was patient and help me get it started. He is a very committed Hyundai employee and our interaction was very pleasant. I was there to set up an appointment ... Read More

Read at DealerRater

Google logo
Google Jul 20, 2026

This was my first time buying a car and I couldn’t have asked for a better salesperson than Rachel! 10/10 experience😊💕

Google logo
Google Jul 20, 2026

Tomas was amazing lucky we got him great customer service

Google logo
Google Jul 19, 2026

This is the best place to get a car. I got my first Honda CRV 2026. Many thanks to David. He's a nice and humble guy.

Google logo
Google Jul 18, 2026

Terrence and Bella were so kind and helpful! Very friendly and personable! Made the new car buying process very smooth. Gave us lots of important information:)

Google logo
Google Jul 17, 2026

Met with Alan last week to test drive a new Accord. It was a really cool pleasant experience, definitely set on a pedestal compared to the other dealers in the area as far as general ease of just looking at a new car which is otherwise more stressful of an experience than expected. He was patient and informative, while really chill and cool. Definitely a 5 star experience.

Google logo
Google Jul 16, 2026

I had the most amazing experience with buying my first vehicle from Checkered Flag Honda. My Sales Associate was Rachel she made this as fun, easy and quick as possible. She was very knowledgeable, helpful and highly motivated. Thank you Rachel from Honda VB

Google logo
Google Jul 15, 2026

Great customer service! Fast and easy!

DealerRater logo
DealerRater Jul 21, 2026

I purchased a 2025 Tuscson. The salesman mentioned the Blue Link app available but I was not able to connect to it at the time. I went in to the dealership on 7-21-26 for another service and spoke with Dillon at the desk. He was able to help me get the app working and showed me some of its features. I do not like putting apps on my phone and he was patient and help me get it started. He is a very committed Hyundai employee and our interaction was very pleasant. I was there to set up an appointment ... Read More

Read at DealerRater

Google logo
Google Jul 20, 2026

This was my first time buying a car and I couldn’t have asked for a better salesperson than Rachel! 10/10 experience😊💕

Google logo
Google Jul 20, 2026

Tomas was amazing lucky we got him great customer service

Google logo
Google Jul 19, 2026

This is the best place to get a car. I got my first Honda CRV 2026. Many thanks to David. He's a nice and humble guy.

Google logo
Google Jul 18, 2026

Terrence and Bella were so kind and helpful! Very friendly and personable! Made the new car buying process very smooth. Gave us lots of important information:)

Google logo
Google Jul 17, 2026

Met with Alan last week to test drive a new Accord. It was a really cool pleasant experience, definitely set on a pedestal compared to the other dealers in the area as far as general ease of just looking at a new car which is otherwise more stressful of an experience than expected. He was patient and informative, while really chill and cool. Definitely a 5 star experience.

Google logo
Google Jul 16, 2026

I had the most amazing experience with buying my first vehicle from Checkered Flag Honda. My Sales Associate was Rachel she made this as fun, easy and quick as possible. She was very knowledgeable, helpful and highly motivated. Thank you Rachel from Honda VB

Google logo
Google Jul 15, 2026

Great customer service! Fast and easy!

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In 2015, we changed the way we do business to put the FUN back into buying a car. We’ll give you our up front price, and a negotiation-free process, so we can focus on the good stuff. Our up-front prices are so competitive that we offer a 3 day no questions-asked money back guarantee on any new or pre-owned vehicle you purchase. We also think it’s important for you to know that our product specialists are not paid on commission. Their job is to help you find the least expensive vehicle that best fits your needs.

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We Are Winners Serving Winners

Welcome to Checkered Flag

Welcome to the Checkered Flag Auto Group, where you’ll be able to find all of our impressive dealerships throughout the area. For over half a century, Checkered Flag has been providing individuals and families in Virginia Beach, Norfolk, Chesapeake, Portsmouth, Newport News, and Hampton with an outstanding selection of automobiles. This commitment continues today with the outstanding auto inventory you’ll find at each and every one of our dealerships.

By maintaining our commitment to excellence, we’ve spread our business model to many different types of automakers. Currently, we have dealerships for many of the best car manufacturers in the industry including Toyota, Honda, Hyundai, Volkswagen, Genesis, MINI, BMW, Porsche, Jaguar, Audi, and Land Rover, in addition to a variety of high-quality used cars.

At many of our dealerships, you’ll enjoy low, up-front pricing without the negotiation process, as well as a three-day money-back guarantee if you’re not 100 percent satisfied with your purchase. We’ve also built up lasting relationships with some of the top lending institutions in the country, which means you can almost instantly get approved for a competitive financing rate through our finance department.

Providing a total car buying experience doesn’t stop with your purchase, though. All of our dealerships include state-of-the-art service departments and authentic OEM parts, as well qualified teams of certified technicians to handle all your maintenance and repairs.

Don’t wait any longer to get the car you want from a dealership that gives you great prices and service. Visit any of the Checkered Flag auto dealerships today and please contact us with any questions!

Visit Checkered Flag Today!

We have 15 Checkered Flag Locations at your service.

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